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NIKE (NKE) live price

Discover historical price data for NIKE stocks and take your profit on price changes.


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123.99 USD -2.1698%
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Nike attracts the attention of buyers and investors with its steady growth in sales and sound management. Nike stock is considered a promising asset for long-term investment. Short-term jumps in quotations allow private investors to earn on a speculative strategy.

Nike logo

Basic information about the company

Nike is one of the world's largest sports brands. The history of the company began in 1964. Its founders are athlete Phil Knight and athletic trainer Bill Bowerman. The athletic shoe brand was originally called Blue Ribbon Sports and was renamed Nike in 1971.

The company grew rapidly and increased revenues from $2 million to $269.8 million between 1972 and 1980. Revenues and net income during this time roughly doubled from year to year.

The company's IPO was held in 1980. Nike stock traded at $22 per paper at the initial offering. The stock was listed on the NASDAQ over-the-counter market. The brand conducted a 2:1 split of Nike stock seven times. This procedure allowed for a reduction in the value of the securities.

Nike operates on nearly every continent. The brand's products are shipped to markets in Asia, Europe, Africa, South America, and North America. The North American market brings the company more than 35% of its total revenue.

The company's products

Nike is one of the top leaders among manufacturers of sporting goods. The company has more than 110 factories for the manufacture of shoes and more than 330 facilities where the clothing of the brand is sewn. The main production facilities are located in the PRC and Vietnam.

Under the Nike brand products are produced by several brands. The company offers customers a different line of sports shoes and apparel: Golf, Team Starter, Air, LeBron, and Space Hippie. Converse and Hurley International brands are also under Nike's control.

The latest news on the stock price

In its latest quarterly report (March 2022), the company displayed sales results for all regions. For example, revenues in Asia and South America were up 11%. Sales growth is also seen in Europe, Asia, and the Middle East. Nike's revenue in China was down 5 percent from the same period in 2021. The sports apparel and footwear supplier reported sales growth in all product groups. Nike shares have started to fall in price despite the positive financial results and revenue growth since December 2021. In the background of falling demand for the products in China and under the influence of other factors, the quotes for six months dropped by about $ 60 per share.

In March 2022 Nike reported the suspension of sales in Russia through the company's website and app. The management of the brand explained this decision by the impossibility of guaranteed delivery of goods in the Russian Federation. At the same time sales, in-ground stores continued.

Nike has collected on the reserve accounts $13,5 billion, this money is a financial cushion, which guarantees shareholders stable dividends. In the first 3 months of 2022, the company distributed $1.7 billion through share repurchases and dividend payments.

✅ Benefits of investing in Nike

  • Nike's stock trades at a low price, making this asset accessible to retail traders.
  • Nike is known for its ability to adjust to new trends. For example, in the 1980s, the brand began actively capitalizing on the popularity of basketball. In the 90s, the company supported hip-hop and extreme styles. In the 21st century, Nike is focused on casual. Now, during the active development of the gaming industry, Nike introduced its virtual copy on the Roblox platform. Its users can now choose Nike-branded clothing and shoes for their avatars.
  • Nike's success in selling athletic shoes and apparel relies heavily on the company's investment in promoting its products. The brand invests in marketing, advertising, and the development of cloud services.

❌ Disadvantages of investing in Nike

  • Nike conducts part of its financial operations in Bermuda. Because of conducting financial activities in an offshore zone, the company may attract unwanted attention from regulators.
  • The financial results of the company and the value of Nike stock depend on the situation with the coronavirus in Asian countries. This is the region where most of Nike's products are made. Quarantine restrictions are an obstacle to the supply of goods. In August 2021, for example, the company encountered difficulties in transporting products from Vietnam due to the pandemic. As a result, Nike's stock went down in price by 15% within a month.

Financial performance

Nike posted revenue of $12.3 billion in the fourth quarter of 2021, up more than 90 percent from the same period last year. During the three months, the company earned $11.6 billion from footwear sales in North America alone.

In March Nike presented its results for the first 3 months of 2022. Financial performance for this period exceeded analysts' expectations. This led to a 2.5% rise in Nike's stock price. Revenue for the three months rose 5% to $10.871 billion. The consensus revenue forecast for this reporting period was $10.62 billion. Nike's net income per share declined from $0.92 to $0.88.

Nike's management presented its outlook for its financial performance in 2022. The company's management expects its annual revenue to rise by 10% (to $49 billion). For April-June, Nike forecasts a decline in sales in North America and an increase in demand for its products in China.

Frequently Asked Questions.

How has the COVID-19 pandemic affected Nike's stock price?

In March 2020, Nike stock was trading at $60 per paper. After the coronavirus pandemic began, quotes began to rise.

How does an individual invest in Nike stock?

Log into your personal DotBig account and fund your account with $100 or more. After that, choose a trading terminal and trade the Nike Stock asset.

How has Nike's stock price changed over the last year?

During the year (May 2021 through May 2022), Nike stock dropped from $135 to $108 (as of May 12). In August and October 2021, quotes rose above $170.

Is it possible to trade Nike stock in automatic mode?

Yes, Nike stock is available to trade in automatic mode on DotBig's copy trading platform. Traders can also use trading robots and trading signals.

What other athletic apparel and footwear manufacturers can I choose to invest in?

Nike's closest competitors are Adidas, Puma, Under Armour, and Asics

How to start trading NIKE stocks



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