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Booking Holdings Inc. (BKNG) live price

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2620.56 USD -0.969307%
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If you want to add consumer services companies to your investment portfolio, consider Booking stocks. The online booking service is popular worldwide and is a promising asset for traders. It can be used for short-term and long-term investments.

Booking Holdings logo

Basic information about the company

Booking Holdings Inc. - is an American company that owns several booking services for lodging, tickets, cars, etc. The online hotel reservation system was founded in 1996. In 2005 it was bought by the American company The Priceline Group. The organization got its current name (Booking Holdings) in 2018. Its servers and system infrastructure are located in the UK, Holland, Hong Kong, the U.S., and other countries around the world.

Ordinary shares of Booking are listed on Russian and foreign stock exchanges. This asset is available to investors under the ticker symbol NASDAQ:BKNG. Currently, the company does not pay dividends. Investors can make money from reselling the shares.

The company's operations

Bookings operate in several areas of online booking. The company works with car and lodging rental organizations, ticket booking services, and restaurants. Additional sources of revenue for Booking are advertising and travel insurance.

Booking Holdings Inc. operates several brands:

  • (lodging reservations);
  • (online car rental services);
  • KAYAK (an online service for finding and comparing travel itineraries, ticket prices, and lodging/car rental rates);
  • Priceline (a reservation system for hotels, cars, airfare, and cruises in North America);
  • Agoda (online lodging reservation service that focuses primarily on users from the Asia-Pacific region);
  • OpenTable (a service for restaurant reservations).

The company's success is ensured by an effective marketing system. Booking's strategy is based on the management of several services focused on different services and regions. Additional advantages of the company are simple interface, cooperation with leading landlords, restaurants, and travel agents of the world.

The latest news on the stock rate

Since February 2022, Booking Holdings' stock price has started to drop. The stock price dropped from the $2695 level to almost $1800 within two weeks. Starting March 8, Booking's stock started rising again and traded at $2216 on April 25, 2022.

In early March 2022, the online booking service announced it was suspending its operations in Russia. The company's management said it supported sanctions against Russia. Booking also suspended its services in Belarus.

✅ Benefits of investing in Booking

  • The company had a capitalization of over $90.5 billion as of April 22, 2022.
  • Booking's Q4 2021 revenue exceeded analysts' expectations.

❌ Disadvantages of investing in Booking

  • Booking stock is trading above the $2,000 mark in April 2022. This makes the asset expensive for many private investors who trade on a speculative strategy and have small trading volumes.
  • The company faces competition in its industry. Some similar services have cheaper securities that attract private investors. For example, Airbnb Inc. had shares at $156 on April 25, 2022.


The company reported revenue of $2.98 billion for Q4 2021. For that period, adjusted earnings per share for Booking were $15.83. In Q4 2021, the EBITDA margin was 31.5%.

Analysts note that tourism is now actively developing, which increases the demand for services of Booking Holdings. Against a background of rising prices on hotel rentals and growth in international travel, the business of online booking services is recovering. The Bloomberg consensus forecasts an EBITDA margin of 34 percent. However, investors should keep in mind that this data is not investment advice. To invest in Booking Stock, one should be guided by technical and fundamental analysis, as well as follow the dynamics of quotes.

Frequently Asked Questions

How has the COVID-19 pandemic affected Booking stock?

At the beginning of March 2020, Booking's stock was worth $1,125. After demand for accommodations rebounded after the quarantine, demand for the company's services began to rise, as did the value of its securities.

How does an individual invest in BKNG stock?

To start investing, log into your personal DotBig account. To trade in real financial markets, you need to make a deposit.

How has Booking's stock price changed over the past year?

Booking Holdings has had a highly volatile stock price over the past year. The value of the securities in April 2021 hovered around $2455. The stock was trading above $2600 in October 2021 and February 2022. On April 26, 2022, Booking Holdings stock was trading at $2246.

Can BKNG stock be traded automatically?

Yes, DotBig provides automated trading on its social trading platform. You can also use trading robots or connect trading signals.

What other companies in the consumer services sector can I choose to invest in?

The consumer services sector also includes Airbnb Inc., Peloton Interactive Inc., and O'Reilly Automotive

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