Google stock is part of the investment portfolios of both institutional and private investors. The IT giant attracts attention with its stable development and high position on the stock market. Should Google be a worthwhile investment in the short and long term?
Google is a multinational corporation that has a leading position in the global web market. Its founders, Larry Page and Sergey Brin developed the search engine, which was originally hosted by Stanford University. The domain name google.com was registered on September 15, 1997.
On August 19, 2004, Google Inc. debuted on the NASDAQ exchange. One share of Google stock at the IPO went for $85. A total of more than 19.6 million securities were offered for sale. Google shares at the IPO were sold in an auction format. At the initial public offering, the company raised $1.67 billion. Now you can buy shares of Google on stock exchanges or through online brokers.
In 2015, the company underwent its biggest reorganization. Since that year, Google became part of the holding company Alphabet Inc. The reorganization allowed the company to simplify the process of investing in projects and startups. The holding company had a capitalization of $1.66 trillion in early 2021.
Google is one of the most in-demand search engines in the world. The company is also active in cloud computing and online marketing. Among Google's most popular services are:
Google bets on the use of artificial intelligence in the development and improvement of its products. The IT giant is already implementing AI technology in its search engine. In 2017, the company registered a patent for a voice system for taking calls and conducting conversations on behalf of users. Other tools that have used AI-based technology in their development include Fire Indicators, ML Kit, TensorFlow, and others.
In 2022, Alphabet is actively restricting the operation of its services in Russia. Thus, in early March, the corporation announced the suspension of Internet advertising on the search engine Google and YouTube. The suspension of advertising was a forced measure due to the requirements of Roskomnadzor. Last year alone, the Russian government ordered Google to pay a fine of 32 million rubles for violating content requirements.
In March, the Google Play payment system was also suspended on the territory of the Russian Federation. As a result, Russian users were unable to pay for subscriptions, applications, games, and digital products through this service.
The Board of Directors of the parent holding company Alphabet decided to split Google stock in July 2022. This procedure, called split, will be carried out at a ratio of 20 to 1. After the stock split, the market capitalization and shareholding will not change. Only the number of securities in investors' portfolios will change. Such a procedure will reduce the price of shares and attract more retail investors.
In the last quarter of 2021, Google had revenue of $75.3 billion. The annual figure reached $257.6 billion, an all-time record. In 2020, revenue was $183 billion. Quarterly net income reached $20.642 billion, a 35.6% increase over last year's figure for the same period. By this parameter, Google has renewed the record for 6 consecutive quarters. The company also managed to increase its annual net income by 88.9% (to $76.033 billion) compared to 2020.
The main income Google receives from advertising, which for three months brought the company $61.2 billion in the fourth quarter of 2021. This is 33% higher than the figures for the same period of the previous year. Of that amount from YouTube, Google received $8.6 billion in three months. Google Cloud service brought in $5.5 billion for the quarter. It had an operating loss of $890 million in the three months.
Google stock was trading at $1,014.79 in March 2020. From the start of the pandemic to April 14, 2022, the stock price rose to $2,597.88.
To get access to trading GOOGL Stock assets, register on our website and log in to your personal DotBig account. Once you have funded your account, you will be able to trade stocks on global stock markets.
In April 2021, the price of Google stock was holding at $2.28k. In April 2022, the quotes went up to $2.59k. In November 2021, the price of Google stock went up to $2.9k.
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The telecom sector includes some of the world's largest companies such as Yelp Inc (YELP)., and Cargurus Inc.
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