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Alphabet Inc. Class C (GOOG) live price

Discover historical price data for Alphabet Inc Class C stocks and take your profit on price changes.


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106.015 USD -0.0989477%
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Alphabet (GOOG) stock is a promising asset for investors interested in reliable and stable companies. The tech giant operates in a range of businesses from cloud computing to biotech research. This gives the company an opportunity to earn a stable income and stay afloat even in times of crisis.

Alphabet (GOOG) logo

Basic information about the company

Alphabet Inc. - is a holding company that brings together organizations working in different industries from advertising to software development. This organization is the parent company of the Google organization and several of its subsidiaries. Google restructured in 2015. Its purpose was to give more autonomy to the companies owned by this organization. After the reorganization, the holding company Alphabet Inc. emerged, which is now headquartered in California. It includes Google itself, Fiber, Nes, CapitalG, and other subsidiaries.

After the reorganization, all of Google's securities were converted into Alphabet shares. However, two types of securities remained on the stock exchange: GOOGL and GOOG. The former are class A securities and assume voting rights for the shareholders. GOOG shares are class C and do not provide investors with voting rights.

Company activities

Alphabet is a combination of several companies from different businesses. Individual components of the holding company operating in the areas of cloud computing, investing, online search, automotive, etc. Some divisions do research in biotechnology and other life sciences-related industries.

The structural components of the holding company are:

  1. Calico (human health research and find tools to overcome aging);
  2. DeepMind (developments using AI technologies);
  3. Google (Internet services);
  4. Google Fiber (providing Internet access via fiber optics);
  5. GV (venture capital investment);
  6. Loon (providing Internet access through high-altitude balloons);
  7. X (research and development of technologies in the field of "lunar imaging");
  8. Waymo (autonomous driving);
  9. Wing (cargo transportation using drones).

The company has been actively developing machine learning in recent years. Alphabet uses AI-based technology to develop Google Assistant and other programs.

The latest news on the share price

In 2022, Alphabet's holding company acquired two cybersecurity organizations, Mandiant and Siemplify. The corporation plans to integrate new technology products into Google's cloud platform. The purchase of Mandiant and Siemplify could be interpreted as an attempt by Alphabet to improve its competitive advantage in the areas of cloud computing and cybersecurity over Amazon and Microsoft.

In early June 2022, Alphabet shareholders approved management's plans for a stock split. The split procedure was conducted on July 15, 2022. Alphabet's stock split was conducted at a 20:1 ratio. Before the start of the split, on July 14, the corporation's securities were trading at $2207. After the split procedure share quotations fell to the level of $116 per share.

✅ Benefits of investing in Alphabet

  • After the stock split, GOOG's asset price has become more affordable for retail investors.
  • Alphabet is a leader in Internet search. Over the past 2 years, Google's share of this segment has reached 93% of the global online search market. This competitive advantage allows Alphabet to increase revenues and attract more investors.
  • The cloud technology sector is actively growing. In the second quarter of 2022, this area of activity brought the corporation revenue of $6.3 billion. This figure exceeded last year's results by 36%.

❌ Disadvantages of investing in Alphabet

  • Because the company is a near-monopoly in Internet search, it attracts the attention of financial regulators who act on antitrust policy. There have been several precedents over the past few years. For example, the Attorney General of Texas filed an antitrust lawsuit against the corporation, accusing it of an illegal monopoly in digital advertising. In addition, Google was accused of collusion with another IT giant, Facebook.
  • Alphabet has to face high competition in different areas of its activities. The corporation has many smaller competitors in an online search. It also competes with streaming platforms and IT giants in the cloud computing sectors, such as Meta and Amazon. In addition, the U.S.-China standoff is causing difficulties. For example, the search engine Google has been blocked in China. Its market share in China has gone to Baidu.


In the second quarter, total revenue Alphabet was $ 69.7, up 13% over the same reporting period in 2021. The IT giant was able to increase revenues by 62% year-over-year, compared with the same period last year. Separately, we can mention the growth of profitability in certain areas of the corporation's activities. Revenue in the search and cloud segments grew by 14% and 36%, respectively. On YouTube, advertising revenue grew 84%.

For the most part, Alphabet's revenue growth was due to improved financial results of Google Search. This service is a significant part of the holding company's business. In the second quarter of 2022, revenue in this segment was $40.7 billion, a 13% increase from that of $35.8 billion in the same period in 2022.

Alphabet stock price forecast for 2023

In our technical analysis of GOOG stock, we have defined a minimum target price for this asset for 2023. Alphabet stock is expected to reach a price target of $148 in 2023.

Alphabet's financial situation does not allow investors to doubt the corporation's stability. The cloud business has great growth potential. Factors that may lead to a decline in Alphabet's share price include growing competition and inflation. Considering its stable business development and good reputation, the company may be considered a good option for long-term investment.

Answers to Frequently Asked Questions

How has the COVID-19 pandemic affected GOOG's stock price?

After the coronavirus pandemic began, Alphabet's stock started to rise in value. This was due to the increased popularity of internet services and the shift of most businesses to the internet due to lockdowns.

How does an individual invest in Alphabet stock?

To trade GOOG stock, log into your personal DotBig account and fund your account with $250 or more. Only registered investors who have verified their identity and made a minimum deposit will have access to trading on the real stock market.

How has GOOG's stock price changed over the past year?

Alphabet C stock went through a split in July 2022. Because of this, it is difficult to track the exact change in this asset's price over the past year. On August 31, Alphabet stock was trading at $110.9.

Can Alphabet stock be traded in automatic mode?

To trade in automatic mode, go to a social trading platform. This service allows you to copy other investors' profitable trades. You can also send a request for free trading signals or trade through advisor programs.

What other companies in the technology sector can I choose to invest in?

The technology sector includes Baidu, MicrosoftFacebook, and Amazon.

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